Ramblings from the folk at ICON!

The Central Association of Agricultural Valuers (CAAV) is the national specialist body of agricultural and rural valuers.

Their professional advice and valuation expertise covers countryside and conservation issues from tenancy matters and the sale and purchase of farms and land to auctioneering, taxation and compulsory purchase – so they need an equally professional online and offline presence.

This large and complex site at www.caav.org.uk is powered by our own unique web content management system OTPS v5.0 and includes a comprehensive members login section, membership details, news and events, discussion forum and online shop.

www.caav.org.uk

We’ve also spent the last few months successfully re-developing and upgrading our own unique web content management system, which is currently being integrated into several new sites to be completed between now and the end of the year.

You’d have to be living on another planet to be unaware of the acute pressures facing business: a global banking and credit crisis, downturn, recession and falling demand. 

Faced with this it seems like a supreme understatement to say simply ‘times are tough’.

And we know it’s at precisely times like this when advertising and marketing budgets are vulnerable, despite the fact that this is when businesses should be rigorously maintaining their spend and their market presence to gain competitive advantage.

But as A&P budgets inevitably face the axe, clients understandably become ever more demanding and look for better value for money alongside more effective and harder working creative solutions, faster and more flexible response, clearer thinking and better tactical and strategic marketing support overall – that’s where we think we score highly and our track record confirms it.

We’ve been successful in sustaining a string of new business wins since earlier in the year from clients across a wide cross section of local industry and commerce from public sector consultancy, business services and engineering to paint manufacture and retailing.

If your present design agency has lost its sparkle and their costs are starting to spiral, and you’re looking for fresh impetus, greater energy and drive, and a team that’s used to working closely with new clients to understand their business and their vision, to arrive quickly at the heart of the problem and devise and implement effective marketing communications – why not contact us.