December 1st, 2008

100 year old challenge

We have successfully completed the initial stage in a brand repositioning strategy for well known and long established Stroud industrial paint manufacturer and decorative paints retailer Bailey Paints.

The challenge here was a company that had been in existence for over 100 years and, in the creative enthusiasm that overtakes some designers, we were anxious not to overlook the inherent values that resided in the brand heritage – change was plainly overdue but, in the end, our proposal for ‘evolution’ not ‘revolution’ was accepted and wholeheartedly embraced by the client.

Tags: Bailey Paints, branding, logo

Categories: print