July 20th, 2011

IABM goes QRky

Recently we won a three way pitch to launch a new industry training academy creative campaign, on behalf of the International Association of Broadcasting Manufacturers (IABM)

The campaign has kept us busy, just how we like it! It features the development of a new brand strapline, an introductory brochure, course leaflets and trade press advertisement.

A tailor made microsite that has also been designed to work on mobile devices, along with smart technology in the form of QR codes have helped IABM bridge the gap between print and digital media. When scanned with a smart phone, the targeted Quick Response code leads you straight to the mobile friendly website; very handy for when the team are out on the road at exhibitions and the like.

We had a great time creating and developing every area of the creative campaign with the client, which has since seen a rise in online traffic and course enquiries.

www.iabmacademy.org

Tags: featured, IABM, mobile website, QR codes, website design