Ramblings from the folk at ICON!

With our wide experience in corporate and brand identity we enjoy the different brand challenges that working with different clients presents. We originally designed the logo for London based insurance brokers John Ansell & Partners some 8 years ago and have just updated it. Very much a case of quiet evolution, the new logo embodies all the distinctive characteristics of the original with some subtle typographical refinements.

Thanks to a long and successful partnership with business to business client Apperley Honing, we were asked to design and implement logo and branding for their new Cheltenham based subsidiary company, Arthur Sanders.

The result is an uncluttered yet distinctive logo with clean and crisp typography that works equally well in colour and mono and in print as well as electronically.

The Gloucestershire Parent Partnership Service (GPPS), an ‘arms length’ organisation under the aegis of Gloucestershire County Council, appointed ICON to design and develop a completely new logo and brand identity.

A new website is also under development and planned to launch early in the new year.