It’s true! With most of our recent blog entries focusing on the slick new websites and all things digital that we’ve been creating, you may have forgotten that we are just as talented at print design. Our print design team have been busy of late and have produced an array of print material for a number of long standing, as well as new clients, ranging from large global corporates, to SMEs and start up ventures.

These successful marketing campaigns have been produced for GKN, IABM Training Academy, Maggie’s Cancer Caring Centres, Ash & Co, SEA, Metalock, Leafield, Safer Gloucester, SCS Ltd and Baroque Ardor. As well as brochures, advertisements, leaflets and newsletters (including foreign language and American Quarto page size versions), we also create stunning banners for exhibitions, helping our clients stand out in their field. They come to us with a wide range of branding criteria, some with a blank canvas; allowing us a great creative license, and some with strict brand guidelines; having to work closely with their marketing team to achieve the best possible results.

If you feel that your business could benefit from any of these print based marketing materials get in touch today, to see how we can help.

As part of our new logo and corporate identity programme for Wiltshire Good Neighbours, we’ve designed and written a Brand Guidelines manual.

Like any organisation – whether private, public or third sector – it is important not only to have a distinctive and consistent visual identity, but also to rigorously maintain it.

These brand guidelines are intended to assist all those working within Wiltshire Good Neighbours to quickly establish, build and maintain a unique ‘look and feel’ that the people of Wiltshire will recognise, respect and trust.

Our joint objective and intention is to create a professional and long lasting visual identity that reflects and reinforces all the positive attributes of the organisation and all that it represents in the community.

We are currently working on their website which will follow the same corporate look and feel.

With our wide experience in corporate and brand identity we enjoy the different brand challenges that working with different clients presents. We originally designed the logo for London based insurance brokers John Ansell & Partners some 8 years ago and have just updated it. Very much a case of quiet evolution, the new logo embodies all the distinctive characteristics of the original with some subtle typographical refinements.

Thanks to a long and successful partnership with business to business client Apperley Honing, we were asked to design and implement logo and branding for their new Cheltenham based subsidiary company, Arthur Sanders.

The result is an uncluttered yet distinctive logo with clean and crisp typography that works equally well in colour and mono and in print as well as electronically.

The Gloucestershire Parent Partnership Service (GPPS), an ‘arms length’ organisation under the aegis of Gloucestershire County Council, appointed ICON to design and develop a completely new logo and brand identity.

A new website is also under development and planned to launch early in the new year.

We have successfully completed the initial stage in a brand repositioning strategy for well known and long established Stroud industrial paint manufacturer and decorative paints retailer Bailey Paints.

The challenge here was a company that had been in existence for over 100 years and, in the creative enthusiasm that overtakes some designers, we were anxious not to overlook the inherent values that resided in the brand heritage – change was plainly overdue but, in the end, our proposal for ‘evolution’ not ‘revolution’ was accepted and wholeheartedly embraced by the client.

A new brand was created for jsl consultants, vibrant, friendly and modern.

www.gloscypdirectory.org.uk

New start up company BR Management approached ICON to produce a fresh and stylish new brand identity. A simple and stylish web presence was also created.

www.brmanagement.co.uk

Fresh Management Solutions Limited approached ICON with a brief to produce a fresh and stylish new brand identity.

We always like a challenge and it’s particularly exciting and satisfying to help give direction and visual expression to a new start-up company through the creation and implementtation of its new logo.

The result is a striking and highly distinctive new brand identity and a delighted new client to boot.