Ramblings from the folk at ICON!

Our new website is now live: www.iconnet.co.uk

ICON presentation at Oxford centenary conference

ICON director Nigel Robinson and account director Geoffrey Ainsworth gave a joint presentation entitled ‘Building a Brand’ to the Central Association of Agricultural Valuers (CAAV) Centenary Young Valuers conference held at Magdalen College, Oxford on Friday, 8 January 2010.

The conference was one of a number of events being organised by CAAV in this its centenary year; the conference theme ‘Onwards and Upwards’ targeted all Valuers aged up to 35 and covered a variety of topics, including Nigel and Geoffrey’s slot which defined what a brand is, how brands pave the way to marketing success, the essentials in bulding brand values and the CAAV brand in action.

We’ve recently completed a new and updated brand identity for ourselves – together with a new brochure. We’ve deliberately retained the existing ICON logo, albeit with some subtle modifications, and have highlighted and reinforced that identity with the words ‘design, branding, internet’ alongside various typographic changes.

This is something we’d been planning for a little while and now that it’s completed we’re all delighted with the result.

By the way, if you’d like a copy of our new brochure, just call or email Geoffrey Ainsworth on 01452 305303 and he’ll be happy to send one to you.