Ramblings from the folk at ICON!

Thanks to a long and successful partnership with business to business client Apperley Honing, we were asked to design and implement logo and branding for their new Cheltenham based subsidiary company, Arthur Sanders.

The result is an uncluttered yet distinctive logo with clean and crisp typography that works equally well in colour and mono and in print as well as electronically.

The Gloucestershire Parent Partnership Service (GPPS), an ‘arms length’ organisation under the aegis of Gloucestershire County Council, appointed ICON to design and develop a completely new logo and brand identity.

A new website is also under development and planned to launch early in the new year.

We have successfully completed the initial stage in a brand repositioning strategy for well known and long established Stroud industrial paint manufacturer and decorative paints retailer Bailey Paints.

The challenge here was a company that had been in existence for over 100 years and, in the creative enthusiasm that overtakes some designers, we were anxious not to overlook the inherent values that resided in the brand heritage – change was plainly overdue but, in the end, our proposal for ‘evolution’ not ‘revolution’ was accepted and wholeheartedly embraced by the client.