Thanks to a long and successful partnership with business to business client Apperley Honing, we were asked to design and implement logo and branding for their new Cheltenham based subsidiary company, Arthur Sanders.

The result is an uncluttered yet distinctive logo with clean and crisp typography that works equally well in colour and mono and in print as well as electronically.

The Gloucestershire Parent Partnership Service (GPPS), an ‘arms length’ organisation under the aegis of Gloucestershire County Council, appointed ICON to design and develop a completely new logo and brand identity.

A new website is also under development and planned to launch early in the new year.

We have successfully completed the initial stage in a brand repositioning strategy for well known and long established Stroud industrial paint manufacturer and decorative paints retailer Bailey Paints.

The challenge here was a company that had been in existence for over 100 years and, in the creative enthusiasm that overtakes some designers, we were anxious not to overlook the inherent values that resided in the brand heritage – change was plainly overdue but, in the end, our proposal for ‘evolution’ not ‘revolution’ was accepted and wholeheartedly embraced by the client.

A new brand was created for jsl consultants, vibrant, friendly and modern.

www.gloscypdirectory.org.uk

New start up company BR Management approached ICON to produce a fresh and stylish new brand identity. A simple and stylish web presence was also created.

www.brmanagement.co.uk

Fresh Management Solutions Limited approached ICON with a brief to produce a fresh and stylish new brand identity.

We always like a challenge and it’s particularly exciting and satisfying to help give direction and visual expression to a new start-up company through the creation and implementtation of its new logo.

The result is a striking and highly distinctive new brand identity and a delighted new client to boot.

We’ve recently completed a new and updated brand identity for ourselves – together with a new brochure. We’ve deliberately retained the existing ICON logo, albeit with some subtle modifications, and have highlighted and reinforced that identity with the words ‘design, branding, internet’ alongside various typographic changes.

This is something we’d been planning for a little while and now that it’s completed we’re all delighted with the result.

By the way, if you’d like a copy of our new brochure, just call or email Geoffrey Ainsworth on 01452 305303 and he’ll be happy to send one to you.